Also known as omni-channel marketing, cross-channel campaign management focuses on providing consistent customer experiences across all channels. This encompassing approach is often vital in reaching intended consumers along the “customer’s journey.” As social media and other online platforms continue to expand in scope, the number of contact points along this journey has increased. However, with so many ways for brands to reach their audience, the potential for engagement and eventual conversion has likewise exploded.

For more information on cross-channel marketing, along with an example of a customer’s journey, please see the accompanying resource.

This infographic was created by Cordial, a provider of health solutions marketing.