To gain sales is possible when you gain customers. But, the only way to achieve this goal is to apply a marketing strategy that fits best in today’s generation. With the advancement of technology and the evolution of gadgets, the traditional marketing method has now been updated. From the traditional pamphlets and brochures to telemarketing strategies; these have been used to reach the target audience.
Reaching the target audience can be a big challenge for every business. It is not expected to gain the trust of the customers easily. You need to research the common needs and specifications of the customers before you offer products or services. Traditionally, businesses usually conduct surveys, such as
- manually done
- house-to-house surveys
- distributing pamphlets and brochures
These are performed to promote their businesses.
How does it work?
By understanding the telemarketing process, you will find out how it works. It will also give you a clear explanation of how the sales cycle is boosted when using this method, such as:
- Generate leads
- Generate sales
- Good ROI
- Generates appointments
- Sell from a distance
- Personal and more interactive
- Measurable results
- Quick rapport with customers
- Clear explanation of technician issues
The method usually means contacting customers through telephone. But, it can also include the use of the internet or fax. Keep in mind that face-to-face meetings and direct mail are not part of this strategy. Two main categories are the following:
- B2B (Business-To-Business)
- B2C (Business-To-Customer)
The method is widely used to contact people to promote their business; products and services. It is done to raise money to gather information, for charity, generate leads, and perform surveys. The new technology includes video-conferencing calls that a vast majority of cases happen with the existing customers.
Political parties have used this method during their election campaigns. To perform the method, they carry out pools for determining the voting preferences of the people.
The cold-calling process
Canvassing or cold-calling means contacting new customers, which can be possible to obtain from potential customers. The consumer here has not experienced buying anything and has no idea of being approached. The telemarketers will gather a list of names to call that have info on people based on their ethnic group, age, profession, interest, socioeconomic level, profession, academic level, etc.
Reaching the target audience must be your objective to introduce your product or service. In this method, you are making ways to gain customers and boost your sales cycle.