Depending on the type of product you are planning on selling, you’re going to want to consider bringing in SEO as a strategy at some point to bring in leads for your software. While running ads can be helpful in some ways, unless you have a high conversion rate, you might not see the results you want. One of the benefits of working with a SaaS SEO agency is that you will be working to bring in clients who are already interested in your product.
Here are some things to consider when hiring an SEO agency for your SaaS product.
Is technical support included?
Even if you know what you are doing when it comes to development, you might not necessarily know what search engines are looking for when it comes to site design and speed. Your site should be in a good place technically in order for it to rank well on search engines, which means you’re going to make sure your URL structure makes sense and that your site is fast. The agency you choose should be able to help you with these things so you’re more likely to be perceived by search engines as a trustworthy.
Will they help you build out your content?
Having quality content is essential to doing well with your rankings, and you need to make sure that it is built out in a way that it will be recognized by Google. This means making sure that your editorial calendar makes sense with what you are trying to rank for and that it supports your needs. While you can do this on your own, it can greatly help having to have someone letting you know what you should target with your content.
Is keyword research conducted with you?
You might think you know what your customers are searching for, but you can’t be sure unless there has been some actual keyword research done. A good SEO agency will sit down with you and let you know which keywords would be beneficial for you to target. This can be especially important if you are planning on doing some link building in the future and you want to make sure that you get the results that you want.
What kind of budget is needed?
Taking on a project like this can mean that you are spending quite a bit in order to make it happen. As a business, you’re going to want to weigh how many potential clients you are likely to gain from your SEO investments versus how much you will spend in order to gain them. SEO can be well worth it, but you want to make sure that you are choosing the right people to help you so you end up with the results you would like.
Having a good SEO agency on your side can help you go a long way toward finding new clients and growing your business. However, you want to make sure you have the right people helping you.