The platforms on which you will sell your items are critical to a successful eCommerce venture. When it comes to selling your products, eBay is still a viable option for North American sellers. The company has invested heavily in its platform over the last several years in order to compete with Amazon.
There is a price to pay, though, for such developments. In order to remain competitive in the industry, eBay sellers need to focus on improving their listings. Once upon a time, it was common practice to list an item and then flood it with keywords. Search engine optimization (SEO) is a must if you want your products to show up on the top page of eBay search results. You can discover more about the same here.
What’s the difference between product SEO and seller SEO?
There is no longer a need to pack keywords into your listings. If you want to flourish on eBay nowadays, you need to consider two types of SEO, one for your product and one for your business.
Search engine optimization (SEO) for products focuses on the products you are trying to sell. If relevant listings and descriptions are established, and high volume keywords and high-quality photographs are used in the descriptions, this may be substantially enhanced. The more user-friendly your listings are, the more likely they are to appear in search results.
The focus of seller SEO is on the seller’s overall quality. They are the most effective salesmen if they are able to provide value to their customers’ lives.” Fast response times, positive remarks and refund policies are the most crucial features of this kind of SEO to keep in mind. You can go for the eBay listing optimization there.
Everything begins with Product Sourcing
Listings quality is key, but picking the right products to sell is much more important.. Anyone may submit listings on the site if they meet a series of requirements.
No one is going to buy your products if they’re not in great demand. Procuring products for your company is one of the most crucial skills you can learn. Things that are sought for by your target audience must be offered.
Product sourcing is one of the most challenging processes to do properly…. Understanding what makes a product appealing in the first place can help you make better decisions.
Find Relevant Keywords for Your Listings
Search engine optimization (SEO) is a tedious and time-consuming procedure for many businesses. However, even if you dislike it, it is still required. The most popular eBay listings utilise a lot of relevant keywords, which is why they’re so successful. Consider the following situation.
What’s the secret of its success?
Its main keyword is “Nike Men’s Air Jordan Retro Sneakers,” but it also provides information about the shoe’s size and color. The images show the shoes from a number of angles. It is important to keep in mind that all of these factors contribute to achieving the product SEO criteria we stated before.
Fill up the gaps with as much information as possible
It’s usually always a good idea to have a lot of listings on eBay. Ebay is trying to fight with Amazon on many fronts, and it’s no secret. Dispelling the idea that the company is a marketplace for old goods is a top priority. Since the introduction of this new policy, eBay is now rewarding sellers who take the time to provide detailed product descriptions to buyers.