SEO off page optimization will describe optimization techniques that can improve your rank on search engine result pages (SERPs). However, these techniques take place outside your site and involve gaining links from your website, other social media sharing and mention across the web.

Why is off-page SEO important?

It is extremely valuable because it tells search engines how important your website is to others on the web. Every link you receive is another endorsement of your website’s quality. SEO off-page optimization allows external resources to act as tie-breakers for SEO-quality sites on the same page. So search engines know it’s best to rank websites on search engine result pages (SERPs).

Types of Links for Off-Page SEO:

Links are an important component of off-page SEO before you start building or getting backlinks. You need to understand the different types of links, including factors that influence link equality on your website.

  • natural links
  • built link
  • created link

Natural links:

Natural links come to your website naturally. Your team has not taken any action or taken any action to get a link. The person who wrote that content decides to link to your content. Either because they follow your brand or discover your content through search. They find your content valuable and worth highlighting.

Built link:

Links generated to your website from access. Your team has been working to get this link, whether reaching out to webmasters, publishers or journalists. You have probably promoted content with ad campaigns by providing exposure that helps people discover content. Even if you create this link, you still create valuable content for users.

Created link:

Generated links come to your website from manual submissions in directories, forums or press releases. Your team created this link on purpose and did not gain any exposure. This off-page SEO tactic for link building is likely to register as a black hat SEO practice, as search engines despise this type of link-building tactic.