Your company strategy looks to have a payment mechanism as a key component. Choosing the appropriate one is critical, particularly if you want to offer subscription-based software. As a result, clients are looking for a safe and secure method of purchasing from your project.
The need for a quick and easy method to purchase software extends beyond those who are already subscribers. Additionally, the SaaS company owner is likely to want a payment procedure that is free of snags. A good payment gateway may have a huge influence on your clients’ entire experience and pleasure, whether you’re in the B2B or B2C market.
There is a lot to consider when selecting a platform. Are third-party services better or worse than developing an in-house payment system from the ground up?
Prior to delving into the specifics, let’s first establish why a billing system is necessary for your SaaS company. The goal is to link your product to the end user. In other words, the payment gateway acts as a go-between for your company and the customers who buy the software you provide https://exactly.com/.
Platform that can manage several jobs at once:
SaaS applications often have many levels, and this is a common feature. As a result, you’ll need a payment gateway that can handle a variety of invoicing options.
Simplified Payment Processing – you and your customers will benefit more from speedier transactions. Customer satisfaction is dependent on a simple-to-use checkout experience.
You may wish to expand your company as the SaaS product matures, therefore you need a scalable solution. Make sure your selected platform is scalable so that it can expand with your project and provide appropriate flexibility.
You need a solid billing system, whether you’re running a complex e-commerce site or a modest SaaS firm. In-house and third-party platforms split all users into two camps: in-house and third-party platforms.
For in-house or ready to use payment options, which one is better?
The first question you’ll need to answer is whether to build your own payment gateway from scratch or use a ready-to-use service from a third party Payment links.
Cash Flow Management (CFM)
With this option, you’ll be able to create a platform that’s completely personalised to your needs, with all of the features you could possibly want. A new payment gateway may be incredibly time-consuming and costly to build from scratch.
In addition, the solution will need to be tested and maintained and supported in the future. It will cost you a lot to make any new modifications. If you own a small SaaS company or are an independent entrepreneur, an in-house billing system isn’t the best option.
The pros include a completely configurable solution
- Third-party providers charge higher transaction fees.
- Due of its high cost and time-consuming nature,
- Maintenance and assistance are required.
- Integration of further third-party services is being requested.
- Increased expenditures to build secure and safe infrastructure.
- Service Providers from Third Parties
In-house charging gateways may be cumbersome, time-consuming, and expensive to set up and maintain. Even non-technical people can easily implement it. It includes all of the capabilities essential for small and medium-sized development teams to successfully market their SaaS solutions.
- Pros: It’s a breeze to set up. A great place to start.
To get started, you don’t need to employ outside developers or construct a platform from scratch.
- Integrated security and one-click integrations.
- The ability to work with any other product.
- The transaction cost is higher.
- Advanced plans that cost a lot of money.
Customization options are limited.
There is no right or wrong answer; it all comes down to the project’s scope and needs. Third-party services are your best options if you’re looking for a simple and fast-to-integrate payment alternative that has the essential features. A more customizable and configurable platform for your SaaS firm may need building it from the bottom up.
Security
Despite the fact that more and more people are purchasing online, you still need to build trust with your customers. Most customers tend to be wary of handing up their credit card or payment information to a firm they don’t know. In contrast to individuals, B2B consumers are more sceptical.
Consider the Payment Card Industry Data Security Standard (PCI DSS) before selecting a payment method. Trusted service providers often have extra accolades and certifications to their name, which may help you build a solid internet presence.
- Expenses associated with a transaction
- For any payment gateway, there are three basic types of payments. Included are:
- Every time you make a purchase, you are charged a transaction fee.
- Charges Per Month – a standard subscription model in which users are charged per month for the services they have selected.
- There may be additional costs associated with setting the merchant’s account and connecting add-ons.
Flexibility
When it comes to a SaaS project, having a versatile payment solution that can be used for any form of commerce would be beneficial. Basic features may not be sufficient when your product has to be expanded. Card failure support, integrated analytics and reporting, tax and invoice management, mobile friendliness, multilingual support, and more may need extra functionality.
Finally concluding
Your SaaS firm will soar to new heights if you have a seamless and straightforward transaction procedure. Improved client loyalty and happiness, a well-established web presence, and a strong online reputation are all advantages you’ll enjoy as a result of this move. More importantly, you’ll be able to take payments and sell things online with ease. Just be certain that the platform you choose is appropriate for your organisation.
Regardless of what you do in your sales funnel, people either put their wallets where their mouses are or they don’t. Throughout this essay, we’ll examine the checkout process and identify the best practises we’ve adopted with our clients at exactly.com’s payment platform.
