The web is a great resource for finding local businesses, but what about traditional media sources like the Yellow Pages?
Many people still turn to these printed business directories for phone numbers, addresses and other information about local companies. In fact, the latest edition of the Yellow Pages spans more than 13,000 pages and weighs in at more than 10 pounds.
Finding a good local business directory can be a valuable resource in your marketing efforts. Here are a few tips to help you select one that best suits your needs:
Don’t ignore online directories: While many people still prefer a printed product, there are many advantages to using an online directory. It’s much easier to search, and it can provide additional information such as store hours, websites, coupons and restaurant menus.
Look for value-added information: A recent survey by YP showed that 78 percent of consumers follow up online searches with action offline. If your business is included in a directory that also provides services such as reviews or ratings, or contact information for multiple locations of your stores, you increase your chances of an offline follow-up from interested consumers.
Lots of Business Listings: Only choose a directory that has at least 10,000 listings in your country. If it has less than 10,000 listings then it will just not be worth your time and effort to get listed in it. If you are planning on selling a business then make sure you are registered on a local listing too.
Lots of Business Categories: Only choose a directory that has at least 100 different categories (or subcategories) to choose from. This way, you can find the best categories to help promote your business by getting listed in them.
Choose a High Quality Directory: Only choose high quality directories that have high quality business listings in them. Do not waste your time with low quality directories that do not have enough information about the businesses or do not allow you to write reviews about the businesses you have had dealings with.
You have to make sure that the directory is well indexed by search engines such as Google, Yahoo and Bing and you can do this by searching for the directory in Google, if you can find it in the first page of Google results then it means that the directory is well indexed.
The directory should be having a lot of traffic, this will also help you to rank your business listing in a much better way when compared to directories that have very less traffic.
There should be regular update of content on the directories and they should be organized in a proper manner.