Working in sales is not as fun as some make it sound. Sales reps have to constantly pull long hours, do an insane amount of form-filling, and face rejection more often than they’d like to admit. One of the biggest disappointments salespeople experience in their work is not getting a response from the prospect to their cold follow-up email campaign. Luckily, this one aspect of the sales process can easily be improved if you know and use the following tips for writing better and more impactful follow-ups.
Useful Tips to Take Your Follow-Up Email Game to the Next Level
Below, you will find helpful advice on how to create a follow up email sequence that is more successful and learn some tricks that can enable you to close more sales. Keep reading, and be sure to put these ideas to use when planning your next follow-up email campaign!
- Use personalized subject lines.
They are the first things your recipient sees and, thus, should stand out distinctively enough so as not to let your follow-up get buried underneath a pile of other correspondence in that specific inbox. The best way to differentiate your follow-up email subject line is to make it personalized and engaging. You still need to be clear about what the follow-up is for, but it is also a good idea to add a bit of personal touch by using the prospect’s first name or localization.
- Provide a brief recap of your last interaction.
Dedicate a few sentences of your follow-up email to remind the recipient about your last interaction with them. Adding context is crucial for your sales prospecting and can go a long way in making the person more open to communication.
- Give them your purpose for writing the follow-up.
Try not to be overly mysterious when writing a follow-up email. You might think it is a great selling technique, but the truth is, your recipient will likely see it as you wasting their time for nonsense. Once you have reminded them who you are, get straight to the point of your follow-up and state it clearly and directly to avoid misinterpretation.
- Include a CTA.
You have given your recipient some context by reminding them about your last interaction. You have clearly stated the purpose of the current follow-up. Now it is time to include a CTA that provides instruction on what you want them to do next. A CTA should never be omitted, as it is a great tool that makes it easier for your prospect to connect to you.