Are you new to Search Engine Optimisation? Not sure how you are going to design an appropriate SEO strategy for your website? Well, you need not worry as we are here to help you out. We are going to provide you with some of the basic SEO steps that will help you to improve the ranking of your website on various search engines:

1 Write longer content: It is a very good idea to post longer content on your website. This is going to make sure that your website users spend a long time on your website. Longer posts will also give you the opportunity to include more keywords and backlinks in your content. However, make sure that your content is not more than 2000 words. Otherwise, it will be unnecessarily lengthy. You can also use SEO tools like zutrix to improve your website’s SEO rank and boost the performance of your website.

2 Create fresh content: Try to update your content every now and then. This is because Google loves new content and whenever it sees that your content is regularly updated, it is surely going to give you are really good rank on search engine results. However, make sure that the content that you post is of some value to the users. It should also be interesting and engaging. You should also stay away from duplicate content as it has a very bad impact on your SEO ranking.

3 Use relevant keywords: You must try to use relevant keywords everywhere in your content. This is definitely going to improve your ranking on search engines. However, before including keywords you need to do proper research to find out the search volume and search density of the keywords. Use those that are of interest to you. Stay away from generic keywords as much as possible. Also, try to include keywords at convenient locations of your web pages including the title and meta descriptions. Stay away from generic keywords as much as possible. Try to include content-centric keywords in your posts. You can also visit to know all bout SEO tips and tricks.

4 Include backlinks: Another really important aspect of basic SEO is backlinks. A backlink is when a particular website mentions another website by creating a link to it. Backlinks are a very important factor that allows you to improve your rank on search engines. However, you must make sure that the backlinks are coming from a high-quality website that has content from your niche. Using unnecessary backlinks can cause your website ranking to drop drastically. Google can investigate the kind of backlinks you are using for your website. So, make sure that you include backlinks from reliable resources only.

5 Optimise your images: Images are an important part of content optimization. That is why you need to include optimized images on your website. Optimized images load faster on your website. As a result, it does not impact the speed of your website. You can also use alt text in your images to index them properly. Alt texts are used to describe what the images are all about. So, every image that you include on your website should have a details description of it.

6 Mobile-first indexing: Search engines prioritize those websites that are mobile-friendly. That is why when it comes to Google ranking, mobile-friendly websites always get a better rank. So, you must make sure that your website is optimised for mobile devices as well. This is definitely going to help you to improve your ranking. You can also click here for more information regarding some of the best SEO tools that will help you to improve the SEO performance of your website in a very short while.

So, these were some of the most basic SEO tips of 2021. If you have any other tips in mind, don’t forget to share it with us.