Is there something wrong with the functionality of your website? Is it going about its business more slowly than it ought to? There are many different reasons that your website could be performing poorly; however, what are the most important components that your website could be missing? There are many different things that might get in the way of your success, ranging from the fact that you are not utilizing the appropriate keywords to the fact that all of your visitors disappear suddenly. The following is a summary of the most prevalent issues that could be contributing to your website’s poor performance or slow speed.

Keyword Rankings Dip

In the event that the positions of your chosen keywords begin to decline and shift, you will be faced with a significant challenge on your hands. Fixing a problem that arises when the keyword density of your content begins to decrease can be a challenging endeavor. The majority of the time, the issue will arise from the fact that you are employing improper keywords or applying them in an inappropriate manner.

If you do not incorporate a term in the correct manner, you will see a drop in the ranks for the keywords that you are targeting. Even though SEO marketing can be difficult to acquire, you will need the assistance of a qualified SEO marketer in order to reverse a fall in your keyword ranks. This is true despite the fact that SEO marketing can be difficult to get.

The Percentage of Traffic Coming From Organic Sources Fell

A major drop in organic traffic is a significant obstacle that may be associated with a reduction in the seriousness and intelligence of marketing. Businesses that rely heavily on organic traffic may find themselves in a difficult position as a result of this issue. If you do not have marketing staff that is experienced and skilled, your traffic will decrease since fewer people will examine the content on your website and purchase the products you offer.

If your marketing team is not well educated and aware of your intentions, you will see a reduction in the number of visitors that you receive. As a result of this latest turn of events, life will be exceedingly challenging for all parties involved in the current predicament. If you are putting in a substantial amount of effort to improve your marketing but are not seeing the results you want, it may be time to think about working with professional marketing business.

The Drop-in Nighttime Traffic

There are numerous explanations for a dramatic decline in traffic overnight, but you should be on the lookout for poor public relations and a possible security breach on your website. No matter how your website and marketing department are structured, you should always be ready to investigate and put into action a solution as soon as possible in the event that there is a major drop in the amount of internet traffic.

If you are unable to find a solution to the problem, you will be forced to accept a decrease in traffic, which will, in the end, lead to a lower number of conversions. You will be unable to take any action if you do not make any changes to it. This is not the appropriate response considering that the goal of your website is to make people more aware of something and encourage engagement with one another.

The Lack of Utilization of Image Optimization

The existence of a significant number of photos that have not been optimized for file size is the primary factor that contributes to the slow performance of a website in the overwhelming majority of instances. It is possible for high-quality photographs to consume a large portion of available bandwidth while they are loading. When you upload photographs that are of a larger size and then scale them down, this can lead to an unnecessary increase in the size of your web page, which can result in a slower load time for your website. When you upload photographs of a larger size and then scale them down, this can lead to an increase in the size of your web page. This can also happen when submitting photographs of smaller sizes, which are later expanded to the original size. This is true irrespective of the content management system (CMS) and website builder that you make use of on your website.

It is also important to take into consideration the format of the shot. When compared to images saved in other image formats, such as PNG and GIF, the file size of a photograph saved as a JPEG takes up a substantially smaller amount of space. If you use JPEG images on your website rather than PNG or GIF files, page loads will be completed in a much shorter amount of time.

Problems Being Brought on By Advertisements

Display advertisements are undeniably an outstanding approach for improving advertising report results and monetizing high-traffic websites.

Having said that, this should not come at the expense of a decreased level of performance or a lessened level of experience for the user. Do not include an excessive amount of adverts on your website; this is likely one of the factors contributing to the slow loading performance of your website.

The increase in the total number of HTTP requests that your website receives as a result of loading it to its maximum capacity with advertisements is the consequence that will be most noticeable to consumers. As a direct result of this, the processing of these requests will take significantly more time.

Rich media advertising, such as pop-unders, interstitials, and auto downloads, can produce hundreds of HTTP requests, putting your website in danger of becoming unresponsive. In a nutshell, the problem can be explained in the following way: Your website’s general functionality will improve if you cut down on the number of display adverts that are included on it.


If the speed of your website has all of a sudden slowed down or worsened, there is almost always an underlying cause for this. According to what you have read, there is a wide range of possible explanations for it. You might not be aware of some of these challenges, and given that you probably have a big list of things to accomplish, you might not have the time to educate yourself on how to address these concerns and find solutions to them.

Bear Fox Marketing is able to help you with the optimization of your website, the modification of your marketing strategy, the addition of the appropriate keywords, and a great deal more. We are really pleased with our ability to put in a large amount of effort and still deliver the outcomes that you require.

Please get in touch with us at so that we can evaluate your requirements and goals. Our team of skilled professionals can create a strategy to match your individual objectives. We are very interested in hearing your response to this communication. Right now is the perfect time to get in touch with us.